Aug 01 2012
As a consumer, I am certain you have run across a salesperson that exudes confidence. One whose attitude you find both endearing and some what repelling at the same time. Still, you are drawn by his or confidence and (possibly) appearance, you find yourself buying for reasons you cannot explain.
Have you been manipulated to make a purchase you did not intend to make or motivated to buy through a consultative process? Perhaps it was just the right combination of both that pulled you in.
As a professional sign salesperson, you seek that combination; that balance between confidence and cockiness that motivates clients to buy from you. While some might see this as an innate ability or skill, you know it’s an attitude you carry that makes you successful. That’s right, you WANT an attitude.
Successful professional sign salespeople all seem to have found a secret to their success. They would tell you, and rightly so, it all begins with an attitude. Are you a sales rep with an attitude? Why not? This could be the one intangible that rockets you to the top of your profession.
New salespeople, especially those new to both Signtronix and sales, are timid in their approach. Do you remember those days? The customer hears your lack of confidence and picks up your tone as one that says, “I have no idea what I am doing. Kill me now.” Some might label this as fear. I see it is the lack of confidence; the kind of confidence that comes from the lack of an attitude.