Q: How much money will my sign make me? A: What are you willing to do to make more money? It is impossible to improve your business without some sort of change occurring. For things to get better, you have to improve. It is important to examine where NEW customers come from. A recent survey was conducted of over 5500 independent (one location) businesses nationwide. The business owners had recently installed a new sign (within the proceeding 12 months.) Each business asked a sample of 40 new customers, "How did you hear about my business?" Fifty-two percent (52%) of the people surveyed entered the business for the first time because of the sign. * Yellow Pages includes internet searches and local search. It is impossible to guarantee the exact results you will experience. The average established business (same location 5+ years) realized a twelve percent (12%) increase in new walk in traffic after purchasing a new primary sign. Adding an electronic message center increased that number to over twenty-five percent (25%) For newer business, or establishments that had recently moved (more than 1 mile) from their previous location, the results were much higher. Increases of over fifty percent (50%) were not uncommon, with many businesses performing even better. Do your "due diligence" - Take Control of your advertising - Make a positive change and improve your bottom line!